For conscious product founders
Packaging Design & Branding
I build distinctive brands for conscious product founders. The kind investors back, retailers beg to stock, and dream customers covet.
Made in Naarm, Melbourne
Serving clients globally
Your brand and mission deserve to be impossible to ignore.
So how do we build a brand that investors back, retailers beg to stock, and dream customers covet?
We do this by ensuring your passion and purpose translates into packaging and branding that not just looks the part, but is strategically designed to get that ✷YES!✷ from your customers, retailers, and investors.
☞ Because you're not here to blend into the beige or follow whatever's trending in your feed.
Design Offerings
Whether you're ready to make a standout first impression, grow your retail presence, or secure stakeholder backing.
Each design pathway is structured to meet you exactly where you are in your business journey. Made especially for visionary product founders.
e·mer·gence | noun
Emergence
Ignite the market you’re meant to serve.
For founders leaving their soft-launch visuals behind + ready to uplevel to a refined brand presence. When you don’t need a full rebrand, just a streamlined refinement to move beyond those early beginnings.
From 6 weeks
ren·ais·sance | noun
Renaissance
Rebrand to become the obvious choice.
When your business is ready for a comprehensive rebrand to flow into its next chapter but your brand doesn’t reflect what you’ve built. A thoughtful, strategic deepening into your brand’s evolution.
From 8 weeks
ex·al·ta·tion | noun
Exaltation
A pitch-ready brand to land the yes.
If you're preparing to pitch → your brand needs to sell your vision. A fully fleshed-out brand identity, packaging concept, and pitch deck to show your market potential to get you the big ⟡YES!⟡.
From 10 weeks
When your design clearly communicates your offering's value...
It can transform how your business is seen and felt, creating an impression that resonates so deeply it goes straight into hearts (and carts)of your dream customers.
After helping launch hundreds of products, here's what I've discovered:
From working with over 200 brands from FMCG giants to grassroots conscious startups, the brands that become impossible to ignore blend strategic distinctiveness + authentic values.
My approach to design?
A framework where intuition and strategy collide; rooted in a creative curiosity for finding the essence beneath the surface and insight into retail psychology. Think: intentional, humanist, nuanced design that will knock your customers' Birkenstocks off.
Kind Words
Let's work together
Why work with me?
I know what the product development journey is like—the fieldwork, the validation, building something meaningful that channels your vision.
After 15+ years launching hundreds of products, I've developed a knack for creating brands that make investors, retailers, and customers say ✷YES!✷.
15+
Years
Branding, packaging & FMCG from Unilever, Twinings to conscious brands
200+
Products
Launched into retail across food, beverage, health & wellness
300+
Clients
Served across packaging & brand design & business mentoring
Just a *few* of the brands I have worked with
Hello, I’m Jo (she/her)—packaging and brand designer, aspiring ambivert, and anti-dupe advocate.
I’ve spent 15+ years shaping product brands, having cut my teeth inhouse at global FMCG giants like Unilever and Twinings, to now serving only conscious cult-brands in food, beauty, and wellness.
My hand-on-heart mission? A world where conscious brands become the norm and gold standard for doing business.
When I'm not obsessing over colour palettes *seriously, its borderline concerning, you’ll find me planning my next trip to Japan, or chilling out with my sassy sausage pup Nori.
Curious what co-creating together looks like?
For product Founders
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
